Nottingham Building Society has appointed Magnetic as its innovation and design partner, tasking the firm with guiding the development of future products and services that meet the needs of both customers and brokers. The 176-year-old mutual aims to blend external expertise with its long-standing, member-focused approach, ensuring that new offerings are rooted in real-world demand while preserving its core values.
The collaboration will centre on three key areas: product innovation, deep customer insights, and human-centred design principles. Magnetic will assist the Society in refining the way feedback loops influence its portfolio, making certain that each new development reflects the everyday requirements of its members. By embedding this process, the partnership seeks to keep the Society’s catalogue both modern and relevant.
Leaders say the arrangement will merge the Society’s historic member focus with Magnetic’s specialised skills. The objective is to speed up the relevance of products and to improve response times as expectations in financial services evolve. The Society has been investing in new partnerships and capabilities to meet these shifting demands more effectively, and this alliance represents a significant step in that direction.
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Sally Gaudion, chief customer officer at Nottingham, highlighted the organisation’s dedication to placing customers at the heart of every decision. Her remarks show a commitment to continuous improvement and to delivering tailored solutions for members, customers, and brokers alike.
Jenny Burns, chief executive of Magnetic, noted the shared emphasis on understanding customers and purposeful design. She added that the partnership will support the Society’s evolution while keeping the needs of its members central to strategic planning.
This initiative follows the Society’s ongoing effort to balance tradition with forward-thinking change, ensuring that its products stay competitive in a crowded market. Its leadership has repeatedly stressed that external collaborations are essential for sustaining growth without compromising the mission that has guided the institution for nearly two centuries. By combining internal heritage with fresh perspectives, the Society aims to deliver a next-generation experience for all stakeholders.
